The Cowboys-Panthers game drew 23.3 million viewers Sunday. That was the most of any show on TV for the week of Sept. 3-9.
But the Cowboys ratings were down in Dallas-Fort Worth.
The Cowboys drew a 28.2 rating locally, according to Barry Horn, formerly of the Dallas Morning News. That was the team’s lowest number in its home market since the Cowboys produced a 25.2 in 2009 for a game against the Bucs.
Count Cowboys owner Jerry Jones as unconcerned.
“First of all, I looked back since 2009 and we’ve opened against the Giants or the Washington Redskins six of those nine times. Five of them were on Sunday Night Football,” Jones said Friday on his weekly radio show on 105.3 The Fan. “All of that tends to give you a pretty good bar to work up against. The other teams we were playing were San Francisco, and we did play the Jets one time in there. The answer [to the question about whether he’s concerned] is no. As you know, we led the nation as far as the NFL, and we led the nation as far as programming watched. This viewership is very interesting, especially when it comes to your Cowboys because the Cowboys are literally…