Kyle Shanahan explains coaching point arising from Richard Sherman’s viral video

49ers fullback Kyle Juszczyk recently explained that coach Kyle Shanahan used the viral video of receiver Marquise Goodwin burning cornerback Richard Sherman in a one-on-one drill as a way to praise Sherman.
“You guys have got to put yourselves in these players’ shoes.
We didn’t used to get reports of stats on our practices and I don’t get the reports and judge our guys off of them.
You tell everyone to ignore them, but I guarantee people hear it, their wives hear it, someone hears it.
You’re going out trying to practice and get better at stuff, trying new things, stuff you don’t always do in games and you’re getting reports on stuff that you had a bad completion percentage or you can’t do this.
That stuff worries me for players because now I’m afraid they’re going to go there and be like, ‘Man, I know you want to try this new thing, but I don’t want this to go viral for the next week, I don’t want people to say I can’t throw this type of ball.’ Then they don’t get better and they just try to survive the day so they can please people who don’t really know what they’re working on.
I respect Sherm because he doesn’t care.
That’s why you get better from that rep. It’s a good example to show young guys, to show everyone that that stuff doesn’t matter.
Other coaches may have opted to simply gripe about reporters sharing videos of bad plays.
Other coaches may have muttered something like, “We’re just trying to get better every day.” Shanahan’s smart, thoughtful explanation both supports his players and helps folks on the outside better understand what players are dealing with in practice, so that maybe the next time there’s a video showing a 49ers player or a player from any other team losing badly in a drill, it won’t be such a big deal.