John Schnatter, a red-shirt-wearing assembly-line pizza mogul who made himself into the face of the fast-food chain he built, fell out of favor at his own corporation in the aftermath of last year’s Jerry Jones-instigated misadventures with the NFL. Now, Schnatter is trying to get back to the top of the ladder he built.
It’s not going well.
Via Noah Kirsch of Forbes.com, Schnatter had hired Laundry Service, a marketing firm owned by Casey Wasserman, to assist with the comeback effort. According to the report, a May conference call that addressed the manner in which Schnatter would distance himself from online racist groups, Schnatter complained that Kentucky Fried Chicken founder Colonel Harland Sanders used the “N” word in reference to African-Americans without scrutiny or consequence. While doing so, Schnatter himself used the “N” word, instead of merely saying, “The ‘N’ word.”) Schnatter also reportedly “reflected on his early life in Indiana, where, he said, people used to drag African-Americans from trucks until they died.”
Although Schnatter apparently was trying to show that he’s opposed to racism (gutsy move, John), multiple persons on the call found Schnatter’s remarks to be offensive. When Wasserman learned of the remarks, he…