When construction began on the nearly $1 billion US Bank Stadium in Minneapolis, Vikings fans expected very big things. What they got was more than they could imagine; a new tech-infused venue, new content apps, a 360-degree camera system and a tech accelerator to attract startups.
And thanks to a solid season in the new digs, the Vikings won the NFC Central to land at least one home playoff game and a shot at a NFL first – playing in the Super Bowl on their home field in February.
The work crew, which needs to do a month of prep work in a week, is up to the task. For all intents and purposes, the tech elements are ready. One way or another, all eyes will be on the advanced venue on Super Bowl Sunday, with a spotlight on the team’s accelerator in the hub of the northern tech hub.
The club has already accomplished big tech tasks designed to next-level the game experience for fans in the stands and the many millions watching at home from around the world. With help from tech giant Intel Corp, the vendor’s cutting edge 35-camera network, which provides The Matrix-like video of plays, was installed before the 2017 pre-season. These advance super high-def camera systems hang above the field and capture the action from all 360 degrees – which results in an immersive stop and start video that capture all action in a play, often from a QB’s view.
The Intel freeD systems, which use advanced video capture and processing technology and have been fixtures at the last few Super Bowls. Roughly one-third of the 32 NFL venues have been equipped with the systems to date, with just three or four aboard before the 2017 season.
There are may options for watching the 360-degree replays now – NFL.com/video, team apps, stadium big boards, and online – with game broadcasters a big part of the plan.
For the Minnesota Vikings, creation of its free team connected app was a high priority.
Not long before the kickoff of the 2017 NFL season, the team launched Vikings Now. The free team app is available on Apple TV, Roku and Amazon Fire TV. “It features the latest content from Vikings Entertainment Network, including exclusive programming and full episodes of Vikings Connected, Beyond the Gridiron and Vikings Gameplan,” according to a report on the team’s website. The club app will also include NFL Network segments and highlights.
“By expanding to connected TV, fans are now able to watch their favorite Vikings videos and stories right on their television, mobile app, laptop or tablet,” said Vikings Executive Director of Digital Media and Innovation, Scott Kegley, in prepared comments at launch. “It was important for us to be able to be on all three of these connected TV platforms, bringing our fan base content in 1080p HD.”
Vikings fans can also get exclusive content by downloading the team’s mobile app for iOS and…